Luxury denim label 3x1 is dedicated to making high-quality denim more accessible through transparent manufacturing. After first launching in 2011 as an atelier that let customers watch their jeans being made, the label quickly grew into a worldwide brand known for its premium fabrics and cutting-edge designs. Constructed from the finest materials and designed in SoHo, each collection reflects the brand’s commitment to creating the best jean imaginable with flattering designs and timeless, edgy staples.